ExecutiveEdge Series · Public Workshop
Speaking the Language of the CFO
Because great deals aren’t approved—they’re justified.
Learn directly from real CFOs, practise executive conversations under scrutiny, and build the credibility to earn executive sponsorship.
78% of B2B deals require CFO buy-in.
- Learn how CFOs think and make decisions
- Practise live with a real CFO
- Build the confidence to withstand CFO scrutiny
Half-Day Workshop | From £1,500 per person
CFOs approve — or kill — your deal
The problem most sellers face
- Most business cases collapse under financial questioning — sellers were never taught how CFOs evaluate investments.
- Sellers default to product language when CFOs think in value, risk, and return.
- Most sellers have never been taught how CFOs think, prioritise decisions, or approve business cases.
CFOs think in
- “What is the measurable business outcome and financial return?”
- “Where is the risk — and how is it being managed?”
- “What value does this create — and when?”
- “Does this compete well against other investment priorities?”
● This workshop changes that
Learn how CFOs think. Then practise live — with a real CFO.
Participants learn what drives CFO decisions, how to build a business case that survives financial scrutiny, and how to speak the language of value creation — then put it to the test in a live session with an experienced CFO.
Understand how CFOs think
Priorities, decision criteria, and what makes them say yes.
Build cases that hold up
Financial rigour, risk framing, and value creation language.
Practise with a real CFO
Live session, direct challenge, and candid feedback.
● Live with a real CFONot a simulation. Not a trainer. A practising CFO in the room.
The CFO Mindset & Decision-Making
Understand how CFOs evaluate investments, assess risk, allocate budgets, and make buying decisions.
Speaking the Language of the CFO
Learn the financial priorities, metrics, and business outcomes that matter most to CFOs.
Building CFO Fluency
Master practical frameworks for leading value-driven conversations with finance leaders.
Live CFO Conversations
Practise real-world CFO conversations in a safe environment with experienced CFOs.
Direct CFO Feedback & Coaching
Receive candid feedback on your messaging, business acumen, and executive presence.
Applying It to Your Active Deals
Build a CFO engagement strategy for your current opportunities.
After this workshop, you will be able to:
- Think like a CFO — understand how investment decisions are made
- Speak the language of value — ROI, risk, business impact, and financial outcomes
- Build credibility faster with finance leaders
- Create stronger business cases that withstand scrutiny
- Lead more strategic conversations with CFOs and finance stakeholders
Get in Front of the People Who Approve — or Kill — Deals
Practise live with experienced CFOs and receive candid feedback on your credibility, business acumen, and executive presence — the kind of insight you rarely get in a real sales cycle. If CFO approval impacts your ability to win deals, this workshop is for you.
- Account Executives
- Strategic Account Managers
- Sales Leaders
- Anyone responsible for influencing CFOs and securing executive buy-in
Dates & details
- DateThursday 24 September 2026
- Time2:00 PM – 6:00 PM BST
- FormatLive online via Zoom
- Duration4 hours
- Group sizeLimited, to ensure interaction
- PriceFrom £1,500 per person
Registration is confirmed by email from , including payment instructions.
Apply for a spot
Places are limited to keep the room interactive. Register your interest below and we will confirm availability and payment details by email.
Full booking, payment, and cancellation terms are shared before you confirm. View full booking & cancellation terms.
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Speaking the Language of the CIO · Thursday 1 October 2026 →