About Us · Empowered × UEdge

Why we created ExecutiveEdge

Throughout our careers across organisations of all sizes, we saw the same gap time and again.

Salespeople were expected to engage senior executives, influence buying committees, and navigate complex deals—but very few had ever been taught how.

Most sales training focuses on methodology. We created ExecutiveEdge to prepare sellers for the conversations that actually decide complex deals.

About / 01 · Meet the Founders

Emily Drew

Emily is the Founder of Empowered Consultancy, where she partners with organisations to unlock talent, build high-performing teams and leaders, and drive lasting commercial impact through innovative capability programmes and strategic advice.

She has coached and trained hundreds of sellers and sales leaders to strengthen executive engagement, leadership capability, and commercial performance. Emily previously held senior enablement and leadership roles at Salesforce (most recently as Senior Director) and has partnered with organisations including Microsoft, ServiceNow, and Box to develop world-class commercial teams.

Having seen first-hand that most sellers are expected to engage senior executives without ever being taught how, Emily co-created ExecutiveEdge to equip sellers with the confidence, credibility, business acumen, and executive fluency needed to influence the C-suite and win today’s most complex deals.

Juliana Bombonati

Juliana is the co-creator of ExecutiveEdge and Own the Deal Programmes. She has a proven track record of transforming sales performance across global organisations and has held senior roles at Salesforce, Vodafone, and Motorola.

As the Managing Director of UEdge Consulting Ltda, she has partnered with multiple clients including Hyland, Alteryx, Roche Pharmaceuticals, Ernst & Young, and Tate & Lyle, among others. She drives performance improvements through strong business acumen and coaching skills honed as a Henley Business School certified executive coach.

That experience sits at the heart of ExecutiveEdge — a programme built to give sales teams and leaders the tools, mindset, and real-world practice to succeed in high-stakes, complex environments.

About / 02 · Our Belief

Executive confidence isn’t taught. It’s earned

Throughout our careers, we saw talented sellers repeatedly face the same challenge: they were expected to engage senior executives, yet had rarely been given the opportunity to practise those conversations before the stakes were real.

That experience shaped everything we built.

Every ExecutiveEdge programme is centred on real executives, live challenge, candid feedback, and practical application—because we believe the confidence and credibility to influence the C-suite is built through experience, not theory.

About / 03 · What Makes Us Different

Real Executive Engagement

Participants engage directly with senior executives — not actors or scripted facilitators.

Built for Your Complex Reality

Designed for complex deals, executive buying committees, and strategic customer conversations.

Bespoke to Every Organisation

Every programme is tailored to your customers, priorities, sales motion, and strategic objectives.

Focused on Commercial Outcomes

Everything we do is designed to improve executive engagement, deal progression, forecast confidence, and win rates.

Learning That Sticks

Leader involvement, reinforcement workshops, and practical application ensure lasting behaviour change.

About / 04 · Our Executive Faculty

Senior executives who challenge, coach, and give feedback

From the very beginning, we knew ExecutiveEdge had to be different.

If sellers are expected to influence senior executives, they should have the opportunity to learn from and practise with real executives—not actors or scripted facilitators.

That’s why we built every programme around experienced CEOs, CFOs, CIOs, CROs, CDOs, COOs, and CPOs from organisations including Salesforce, Barclays, Barclaycard, HiBob, Motorola, Vodafone, Cisco, and Oracle.

CEOs
CFOs
CIOs
CROs
CDOs
COOs
CPOs
Board Advisors

They bring authentic perspectives, challenge participants in real executive conversations, and provide the honest feedback that builds lasting confidence and credibility.

Because there’s simply no substitute for learning from the people you’re trying to influence.

About / 05 · The Impact We Aim to Create

Better executive conversations create better business outcomes

Our mission is to help organisations build sellers who:

Earn executive trust faster
Navigate complexity with confidence
Lead more strategic conversations
Influence buying decisions effectively
Win more of the deals that matter

About / 06 · Beyond Commercial Success

ExecutiveEdge was built with a broader purpose in mind

A portion of every programme funds Academy Pathways—our non-profit initiative helping young people, particularly those from disadvantaged backgrounds, develop the confidence, employability skills, and real-world exposure needed to succeed in today’s workplace.

By investing in ExecutiveEdge, you’re not only strengthening your commercial teams—you’re helping create opportunities for the next generation of talent.

Ready to build executive fluency across your team?

Book a Discovery Call →Request the Overview